‘Energising Chemistry’ is a rhythmic and dynamic film clip underlining the guiding values of the global player Lanxess with powerful images. The film produced by facts and fiction shows a performance by Parcours, a group of young French drumming acrobats, as they move through the sections of a chemical theme park dynamically and in sync to the music.
The film bearing the motto ‘capable, courageous and vibrant‘ is the first image film for the publicly traded international chemical company Lanxess and presents the company as a young and forward-looking business entity. With its implementation, we oriented ourselves closely on the business objectives of the Bayer subsidiary.
The clip was used as the beginning and a part of a brand-focussed campaign formulated around Lanxess’s initial public offering, staged and supervised by facts and fiction. It was produced in seven languages for internal and external use.