Nowadays, Microsoft is known to virtually every child. When the children grow up and start studying, the IT giant wants to stay in close contact with them and to remain a regular topic of their conversation. This is not an easy task as students are not only actively courted, but also very demanding. They do not like to be told what is good for them unless this happens to come from a very special person.
facts and fiction discovered its maternal instinct and developed “Hotel Mama“ to serve as a kind of social adhesive between producer and student. For a period of about eight months, the roadshow crossed Germany stopping at 20 universities to present the Microsoft product range to students in a playful way - and pamper them a little.
What do the latest Windows phones have to offer? How can you bag your degree with the help of Surface? And how does the new Xbox allow you to leave your stressful student life behind you for awhile? Don’t despair, just ask Mama! Microsoft presented numerous programmes and solutions to make life at university a lot easier. In a completely furnished family flat with a kitchen, living room, student bedroom and bathroom – all rooms equipped with notebooks and tablets featuring Windows 8.1, of course – future graduates could try out the latest highlights of the MS product range and pester experts with their questions.
Whilst it is true that the students were unable to get the holes in their trousers darned, they were at least able to bring their dirty laundry to “Hotel Mama”. And having secured one of the much sought-after slots with the help of the Facebook app, their freshly laundered clothes were delivered back to them as quickly as possible. Free of charge, of course.
It was not only here that the students were perfectly pampered. Various co-operation partners came up with lots of surprises and tombola prizes. Maggi, for example, knows quite well that you cannot study on an empty stomach and therefore took charge in the kitchen. Cool bags from Crumpler, trendy crocheted caps from Noris Myboshi, and beauty products from Glossybox all ensured well-styled and attractive students.
What would the “Hotel Mama“ be without mom’s car? It is urgently needed to keep up with the rapid sequence of lectures, pay the occasional but obligatory visit to the café, and to get to those wild nighttime parties on time. Here, a chauffeuring service is the very best solution, particularly if the parental taxi is furnished with a tablet, telephone, and Xbox. In case mom is not available for chauffeuring her offspring from A to B: gift coupons from Flinkster and Call a Bike were also available.
The roadshow clearly showed that all who visited “Hotel Mama” did not want to move out again. Everything felt so familiar - just like home. And applying Windows 8.1 proved to be as easy as drinking coffee.