The most popular part of Bayer AG is probably its football team that has been independent from the enterprise for many seasons. The BayArena is an architectural gem and home to Bayer 04 Leverkusen. The task was to establish a multi-functional business room that served as a prestigious lounge on match days and providing space for meetings, presentations, and discussions during the week.
facts and fiction developed an extraordinary lounge concept for the frequent participant in the Champions League; the design and architecture was carried out by Klaus Hollenbeck Architekten. The spectacular view of the BayArena is breathtaking enough, but this impression is intensified by the media-oriented architecture that dispels with the usual conceptions linked to conference rooms. The design of the lounge exudes quality, precision, and taste. It fulfills all the possible requirements with its multi-functionality.
The room is dominated by a table sculpture integrating the latest ergonomic findings on communicational situations. Centrally placed, the spacious one-piece table creates opportunities for encounters – from casual conversations to intense working sessions. The table’s curved shape enables a smooth transition between the various communicational situations and different presentation spots within the lounge.
Another top performer is the speaker’s desk – it features a high level of functionality and can also be converted into a buffet table. The screen integrated behind the speaker’s desk is supplemented by a split wall featuring nine LED monitors. Additional information can be presented with the help of six touch screens located on the lateral wall of the lounge. The screen surfaces are connected with the LED ceiling along the top edges and even the edges of the table are a part of the total medium-based ensemble. The media walls can be interconnected allowing the presentation spots to be changed as desired - achieving an almost 360°display of films and charts.
The tablet-controlled lounge can be adapted to any corporate design. A total of three room presets, “Welcome”, “Meeting”, and “Live Match” await deployment. The content is provided by the current Bayer image film, an emotional sound collage, and photographs composed onto the media surfaces. The individually selectable “contribution app“ opens up the whole world of Bayer products and applications to discovery. On a purely technical level, Bayer 04 is also unmistakeably in a class of its own.